L’Oréal Professionnel Pro Fiber
L’Oréal Professionnel spent 15 years researching and exploring molecular compounds that would lead to 15 patents being filed in the creation of its new treatment, Pro Fiber. The in-salon treatment leads to instant texture improvement – hair is left softer after one application without weighing hair down. The treatment is then reactivated when the respective shampoo and conditioner and booster treatment are used at home to maintain the results of the in-salon treatment in the interim.
In the initial salon visit, the positively-charged patented molecular complex, APTYL 100, is deposited on the negatively-charged hair shaft, which creates a neutral, healthier state for hair. The at-home shampoos and conditioners are formulated with negative ions that then reinforce the bond of the positively-charged APTYL 100 to the hair, increasing lasting power and efficacy. The entire system can be topped up in the form of a Re-Charge about 4 weeks after the initial in-salon treatment to continue to maintain steady levels of APTYL 100 in the hair.